There’s one mistake people have been making in marketing for over a CENTURY. Worst of all? It’s more common now than ever.
High chances are that you do it as well. It’s like a ninja that slowly pushes a kunai in your neck.
A ninja is a ninja because he can't be seen. (If you see one, you will probably die in a few seconds)
Profit is profit because it’s calculated.
If you don’t know how many customers come from an ad, you can’t know the profit, right?
ALWAYS Measure Your Ads
I don’t mean it in the literal sense; we already know the measurements in pixels of a video.
I am talking about measuring your ad results. That juicy profit you and I love.
Your ads must be measurable. It doesn't matter what they are or what kind of advertising you do. They must always be measurable.
We are not here to sing jingles, we are here for sales. If a client spends money, it better bring money back. It better bring results back.
We can’t be making a TV ad with a hipster milking a giraffe for Skittles and expect it to do something. Even if it does bring sales, we won’t know how many.
Marketing isn’t gambling.
How To Measure Your Ad Results
Depending on the type of ad you run. Be it billboards, TV, or social media ads, there will always be a way to measure your results.
Let me give you some examples:
Ask them on the phone
If someone calls, it’s more than fine to ask: "How did you find us?”
No one gets mad being asked these things.
This method works best for TV or billboard ads. It isn’t really worth doing for social media ads since we have more efficient methods for them.
Create a new field on your contact form
If you have a contact form, it’s more than fine to have a field with: "How did you find us?”
Have external softwares measure results
This method only works for social media ads.
Meta and Google are great at tracking the number of leads or purchases you get on your website.
There is no perfect measuring system, but there needs to be something in place.
97% Of Ads Are Utterly Useless
If you go to an average ad or television commercial, I don’t think you are going to find any that have a measurable component.
You have some M&M’s talking on the couch. Maybe you have some insurance ad with a talking animal making a joke.
They could be losing money without even knowing why.
Wouldn’t it be a breath of fresh air if someone ran this ad on television:
If you are looking to upgrade your car insurance or looking to save on your car insurance.
We made a special website for this commercial: example.com/special
If you go there right now only for today, you will get an additional 5% off on your yearly car insurance.
The ad could be dry as sand, but at least now we know how many people go there when we run this ad. What the conversion rate is… THE PROFIT.
Talk soon,
Darius
P.S. Want to know how I’d make your ads measurable?
Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
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