Discounts are boring. Yes, you heard right. In most cases, discounts become your biggest enemy. The simplest and quickest solution is not always the most effective.
Discounted prices work great when used correctly, but your company’s reputation should never be tied to cheap prices or discounts. There will always be someone cheaper than you.
That's why many businesses can’t progress beyond a certain point or at all. There are another 9,200,321 more effective methods through which you can stand out in the market.
So, in this brief article, I will reveal you the method to stand apart from your competitors with endless ideas, so you can attract more, high-paying clients than ever before.
Let’s dive into it…
The Visible... But Hidden Trap
Many people start their business in the simplest way possible.
Without any plan or audience, they do the exact same thing as their competitors.
Nothing extra or unique...
Let’s say you work in real estate, a difficult business model.
If you tell everyone that all you do is sell houses and negotiate, you won’t have clients.
Especially at the beginning when you have no experience or a well-established reputation.
You will be like a chicken in a cage with tigers, waiting for maybe, one day, someone to release you from that cell and allow you to progress.
To reach another level...
That will never happen if you are the 512th person in Bucharest selling real estate like the others.
You should never be “normal” especially in the business world.
People who run a “normal” business run out of ideas and become prisoners of “low prices”.
But don’t be scared, there is still hope.
I solved this problem with a single trick that always brought amazing results to all my clients...
How to Become the Only Person Who Can Solve Their Problem
To succeed in cutting through the noise that's constantly present in any market, you need to distinguish yourself from the rest.
You need to be the one-eyed man in the land of the blind.
How can you do this?
Through a different message, a guarantee, an unprecedented offer, or
anything that is unique or sounds unique.
Let me give you some examples of great guarantees used by a good friend who works in real estate:
Your house sold in 124 days or I pay you $5000.
If I help you buy a house and don’t negotiate at least $5000, you don’t pay me anything.
Can you see how these stand out from the rest?
Where else have you seen a real estate agent who pays you... nowhere.
This is something unique, which manages to capture everyone's attention.
Of course, there is a possibility that you can’t offer such guarantees, here are other examples:
Let’s say you’re a plumber.
Instead of offering low prices, you can offer:
Unique installations that last 16 generations or until the end of the world.
You will reach their home in the shortest time, you will be the fastest there is.
You will repair their pipes in one day, without leaving a mess.
There are millions of ways to stand out.
Any offer is better than something generic, bland, like discounts.
And believe me, this simple trick changes entire companies.
I do this for every client, and every time I’ve had more than great results.
Don’t be afraid to stand out, to be unique. In today’s world, this is the only way to reach clients...
Talk soon,
Darius
P.S. If you want us to look at your marketing plan and see what we could do for you, get in touch here: https://www.paidflare.com/
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