This simple trick more than doubled my leads overnight. If you are looking for a way to make your ads more effective, earn more leads and get clients with my minimal effort… then this is for you.
If you really grasp what I’m about to tell you… I think this moment will stay with you forever.
How did I do it?
The Secret Reason Why Most Ads Don’t Perform
I used to think that clients should always be the ones to call me if they were interested in my service.
Back then, it made sense to use this method. Calling was the only thing leads were able to do effortlessly.
That’s how marketing was on billboards, television, postcards, etc.
We couldn’t put our email address on TV. People will forget it the instant they see it.
Try to think of just one ad from this year that truly grabbed your attention and made you call right away.
Not contacting… actually calling them as the first thing you do.
So, did you end up making that call?
You didn’t, did you?
That’s because distractions are everywhere these days, especially on social media.
You might have seen a cute cat, a funny picture, or a good joke—everything around you is trying to steal your attention.
Avoid The Money Pit
People have short attention spans. Even making a call is too much for them.
They may plan to contact you, but get distracted and forget,
Poof… gone.
Even if your copy and headline are the best of the best, if the offer is wrong, then nothing works.
No leads, no clients, nothing...
Not only will a bad offer ruin your ad, but it will also make you lose loads of cash on unsuccessful campaigns.
It would be like throwing coins into a well, wasted…while waiting for the ‘god of wells’ to fulfill your wish.
Will that well ever fill if you keep throwing money into it?
It might, but you're not Coca Cola—you don't have $90 million to spend on an ad just for 'brand name recognition'.
Let me tell you a quote from my mentor back then that really stuck with me:
“A business is money in, not money out.”
Don’t just spend it, multiply it with care.
So, what should you do?
Just remember…
“The simpler, the better”
Want to immediately and dramatically increase the results of your ads?
Make the offer simple…
Make it as easy as possible for prospects to contact you.
Cut the extravagant words. They shouldn’t even have to think about how to phrase it, because if they pause… poof.
Don’t tell them to call you, ask them to fill a contact form instead.
It shouldn’t take more than 30 seconds for them to fill it.
What people hate most is trying to find ways to contact you.
Make it obvious. Put it right in their face.
Don’t just redirect them to a page where they have to scroll for ages just to get to the contact form.
You could also direct them to a page that provides more information about you to build rapport and credibility. Then, place a button that's visible without any scrolling, leading them straight to the contact form.
If you need some information to qualify prospects, create a quiz with easy-to-select answers followed by a contact form. Don't make them think too hard about it.
Play around with it, there are countless methods, see what works best for you. Just remember, that the contact form should always be visible/easy to find.
Easy right?
Do you now understand the power of good offers?
You can do this yourself and waste years mastering it or... you can have us do it with you and for you.
If you are like most business owners, you have no time to handle this, have you?
Contact us and get a free review of your latest ad. We’ll be happy to show this principle in practice.
Comments